gwyneth paltrow, are you serious right now? the creator of the site nobody reads with advice on a lifestyle that nobody can afford, goop.com, is launching a capsule collection for french label ZOEtee's, called (creatively) ZOEtee's Loves Gwenyth. she claims the collection will consist of jersey basics that focus on a 70's aesthetic, with masculine tailoring. seriously, could you pick two influences that are more dynamically opposed? honestly, how can jersey basics encompass masculine tailoring? tailored = structured, and generally, jersey knits = loose-fitting and draped. i'm confused, i confess, but there's a sun on the horizon: apparently, all the proceeds will help fund gwynnie's favorite charity, the london kid's company. 100% of the profits? seems like a fruitless enterprise. i can't imagine why she'd do that, besides, perhaps, an attempt at self-promotion.
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